There’s no going back for brands that want to win over the next generation of movers and shakers. Consumers have never wielded as much power as they do in the digital age, and the next generation of consumers are conscious of this influence more than any other before them. Almost born with a smart phone […]
Gen Z to the Rescue Read More »
Why it’s time to take the blame out of the plastics game and move towards whole systems thinking A blame game between environmental activists, plastics producers and consumers has dominated the conversation surrounding the material and the environmental costs of its misuse. This difficult discussion has for almost four decades frustrated the search for an
An End to Trash Talking Read More »
Sir David Attenborough sticks the plastic knife into single use plastics and the world wakes up to the problem. *Portrait of Sir David Attenborough in 1984. Image by Neville Marriner/Daily Mail/Shutterstock. It took two people with a profound relationship with the oceans to wake the world up to our irresponsible behaviour unhealthy relationship with plastic.
The Blue Planet Effect Read More »
How the Ellen MacArthur Foundation & the New Plastics Economy changed the conversation taking place around plastic waste and packaging. In 2005, the year that Ellen MacArthur broke the world record for sailing non-stop around the world single-handedly, there were 263 million tonnes of plastic being produced each year with less than 10% of that
Setting Sail on a New Course Read More »
How did we get here and the reasons for the success of plastic in the modern era. Humankind’s 150 year experiment with plastic began in 1869 when John Wesley Hyatt was inspired by an offer of $10,000 for anyone who could come up with a substitute for ivory. The growing popularity of billiards had placed
The History of Plastic Read More »
AdaPETation talks to Costa Rican film-maker Mauricio Cortes and environmental activist and former diplomat to the United Nations, Carolina Sevilla about 5 Minute Beach Clean Ups and educating the next generation on their plastic consumption. Mauricio Cortes and Carolina Sevilla are on a mission to not only clean up the beaches of Costa Rica (and
We Can Do a Lot in 5 minutes! Read More »
NREL is a national lab that is supported by the Department of Energy in the United States and my team works on lots of different things but I’m part of the group working on turning waste materials into more valuable compounds so whether that is energy, some parts of NREL are focused on renewable energy
Talking to Erika Erickson Read More »
AdaPETation talks to Bohio Playa, a Colombian fashion brand that’s doing its bit to turn plastic bottles into ocean-friendly beachwear. When Daniel Velásquez took his first tentative steps on their journey into fashion in 2015 he had no idea how fulfilling the voyage would be. What first started out as an effort to find an
PET Friendly Fashion! Read More »
AdaPETation talks to Mark Minneboo of Plastic Oceans International about a solutions revolution that’s filling him with optimism and hope for a circular future. It is estimated that more than 8 million tonnes of plastic end up in our oceans every year, that’s the equivalent of one garbage truck a second being tipped into the
Riding a Circular Wave! Read More »