Author name: adaPETation

A Solutions Network

Identifying the challenges that need to be overcome in the journey towards a world free of waste One of the highlights of the seismic shift in people’s attitudes towards plastic, and sustainability in general, in the last five years has been the response from brands, entrepreneurs and activists re-thinking the plastics industry.  The New Plastics Economy

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Gen Z to the Rescue

There’s no going back for brands that want to win over the next generation of movers and shakers. Consumers have never wielded as much power as they do in the digital age, and the next generation of consumers are conscious of this influence more than any other before them.  Almost born with a smart phone

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An End to Trash Talking

Why it’s time to take the blame out of the plastics game and move towards whole systems thinking A blame game between environmental activists, plastics producers and  consumers has dominated the conversation surrounding the material and the environmental costs of its misuse.  This difficult discussion has for almost four decades frustrated the search for an

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