SYSTEMS CHANGING
A selection of stories, podcasts and interviews that explore the systems change agents helping PET plastic to find its place nested in the greater scheme of things.

How Prevented Ocean Plastic is revolutionizing plastic collection
Prevented Ocean Plastic is revolutionizing recycling through local collection centres that sort plastic at source, preventing ocean pollution while creating dignified jobs and delivering high-quality recycled materials embraced by Lidl and Louis Vuitton.

Beyond recycling: how Atunlo’s incentive system is addressing both poverty and pollution in Nigeria
Atunlo’s innovative recycling incentives fight both poverty and pollution – PET Heroes 2025 nominee and co-founder Anita Odiete offers community members in Lagos a choice of rewards—cash, education, food, or health insurance—for plastic collected.

The guardian of the Nile: How VeryNile is creating environmental stewards through direct action
Very Nile transforms volunteers into environmental stewards through direct action – PET Heroes 2025 nominee Alban de Ménonville’s initiative removes one ton of plastic daily while creating a new generation of Nile guardians committed to long-term river restoration.

PET Heroes 2025: Meet the visionaries transforming plastic waste into social impact
From Nigeria to Egypt to India, these three remarkable innovators are reshaping how communities address plastic pollution while improving lives. Learn their stories and cast your vote for your favourite to help select the winner of PET Heroes 2025.

The ripple effect of systems change: how Plastics For Change is transforming PET’s value chain
Plastics For Change connects waste collectors with global brands through fair trade principles, creating cascading positive effects across the entire PET value chain while transforming environmental challenges into economic opportunities.

Beyond borders: the three pillars needed for effective global plastic regulation
PETCORE Europe Chairman Antonello Ciotti outlines the three essential pillars for effective global plastic regulation: standardized design guidelines, efficient collection schemes, and industry transformation through smart policy frameworks.

Building global consensus: The path forward after INC5 Busan
Surbhi Jore talks about how we can forge global consensus on plastic pollution, revealing both the challenges and opportunities in creating meaningful change.

Design for recycling: Building global standards for the circular economy
Ahead of the final meeting for a Global Plastics Treaty, PETCORE Europe Chairman Antonello Ciotti outlines the three essential pillars needed for global plastic regulation: design guidelines, collection schemes, and industry transformation.

Precious plastics: grassroots solutions and the power of community
Through his work with Marble Plastics and Precious Plastic, Joseph Klatt reveals how open-source innovation and community power are transforming plastic recycling worldwide, empowering local entrepreneurs to turn environmental challenges into opportunities for positive change.

Inside Europe’s PET success story: how regulation drove 72% collection rates
Through mandatory recycled content requirements and innovative EPR schemes, Europe leads global PET recycling. PETCORE Europe Chairman, Antonello Ciotti, explains how regulation created a sustainable ecosystem, generating jobs and transforming waste into resource.

Driving sustainable change – how economics and design intersect
Joseph Klatt, founder of Marble Plastics, explores how market forces and regulatory frameworks are supporting sustainability. Through corporate innovation, policy change, and consumer demand, are we witnessing the emergence of an economy where environmental and financial success align.

Redesigning waste: How design transforms our view of plastic
By turning everyday items into beautiful, lasting products, Joseph Klatt and Marble Plastics are challenging our perceptions of what waste looks like.

Unlocking the power of biotechnology in plastics: a conversation with Dr. Joanna Sadler
Dr. Joanna Sadler shares how biotechnology is transforming plastic waste into valuable resources. Discover how her cutting-edge research is helping create a circular economy and how collaboration can drive innovation toward a more sustainable future.

Empowering social entrepreneurs to lead the charge: a guide
Social entrepreneurs have the power to create lasting change. Learn from David Warner, co-founder of the Human Needs Project, as he shares key lessons in community engagement, adaptability, and sustainability that can help you lead the charge toward a better future.

Good Business: Insights from Emerald Venture Capital on the virtuous circle of impact investing
It’s good business to be good. Emerald Venture Capital co-lead for materials and packaging, Neil Cameron, talks about the motivations required to foster a circular economy.
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