PET Heroes 2025

From waste pickers to entrepreneurs: the systems change approach creating quantum life improvements
Hasiru Dala Innovations co-founder and PET Heroes 2025 nominee, Shekar Prabhakar’s vision creates “quantum change in quality of life,” transforming marginalized communities through three entrepreneurial pathways and breaking generational poverty cycles.

Beyond recycling: how Atunlo’s incentive system is addressing both poverty and pollution in Nigeria
Atunlo’s innovative recycling incentives fight both poverty and pollution – PET Heroes 2025 nominee and co-founder Anita Odiete offers community members in Lagos a choice of rewards—cash, education, food, or health insurance—for plastic collected.

The guardian of the Nile: How VeryNile is creating environmental stewards through direct action
Very Nile transforms volunteers into environmental stewards through direct action – PET Heroes 2025 nominee Alban de Ménonville’s initiative removes one ton of plastic daily while creating a new generation of Nile guardians committed to long-term river restoration.

PET Heroes 2025: Meet the visionaries transforming plastic waste into social impact
From Nigeria to Egypt to India, these three remarkable innovators are reshaping how communities address plastic pollution while improving lives. Learn their stories and cast your vote for your favourite to help select the winner of PET Heroes 2025.

Nominations Open for PET Heroes 2025
The search for the Influential figures putting the PET polymers industry on a regenerative path and helping to bring solutions together for the systemic issues surrounding plastic.