SYSTEMS THINKING

How Prevented Ocean Plastic is revolutionizing plastic collection

Prevented Ocean Plastic is revolutionizing recycling through local collection centres that sort plastic at source, preventing ocean pollution while creating dignified jobs and delivering high-quality recycled materials embraced by Lidl and Louis Vuitton.

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Anita_Odiete

Beyond recycling: how Atunlo’s incentive system is addressing both poverty and pollution in Nigeria

Atunlo’s innovative recycling incentives fight both poverty and pollution – PET Heroes 2025 nominee and co-founder Anita Odiete offers community members in Lagos a choice of rewards—cash, education, food, or health insurance—for plastic collected.

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The guardian of the Nile: How VeryNile is creating environmental stewards through direct action

Very Nile transforms volunteers into environmental stewards through direct action – PET Heroes 2025 nominee Alban de Ménonville’s initiative removes one ton of plastic daily while creating a new generation of Nile guardians committed to long-term river restoration.

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PET Heroes 2025: Meet the visionaries transforming plastic waste into social impact

From Nigeria to Egypt to India, these three remarkable innovators are reshaping how communities address plastic pollution while improving lives. Learn their stories and cast your vote for your favourite to help select the winner of PET Heroes 2025.

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The ripple effect of systems change: how Plastics For Change is transforming PET’s value chain

Plastics For Change connects waste collectors with global brands through fair trade principles, creating cascading positive effects across the entire PET value chain while transforming environmental challenges into economic opportunities.

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Precious plastics: grassroots solutions and the power of community

Through his work with Marble Plastics and Precious Plastic, Joseph Klatt reveals how open-source innovation and community power are transforming plastic recycling worldwide, empowering local entrepreneurs to turn environmental challenges into opportunities for positive change.

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Inside Europe’s PET success story: how regulation drove 72% collection rates

Through mandatory recycled content requirements and innovative EPR schemes, Europe leads global PET recycling. PETCORE Europe Chairman, Antonello Ciotti, explains how regulation created a sustainable ecosystem, generating jobs and transforming waste into resource.

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