adaPETation®

"BRINGING SOLUTIONS TOGETHER"

TIME TO RAISE THE LEVEL OF DEBATE

Why it’s time to take the blame out of the plastics material and move towards systems thinking and holistic conversations.

A blame game between environmental activists, plastics producers and consumers has dominated the conversation surrounding the material and the environmental costs of its misuse.

This difficult discussion has for almost four decades frustrated the search for an effective solution to one of the most serious challenges facing our planet. Comprehensive systems that address our species favorite material. Plastics.

ADAPETATION® PODCAST

FEDERICA BERTOCCHINI

A ground-breaking discovery of plastic-degrading enzymes in waxworms reveals how nature-inspired solutions could revolutionize our approach to plastic waste. This accidental finding offers insights into creating regenerative pathways for even our most persistent synthetic materials.

CHANGE-MAKERS

PET HEROES 2025

Influential figures putting the PET polymers industry on a regenerative path and bringing solutions together for the systemic issues surrounding plastic.

THE WORLD OF WASTE COLLECTORS

THE UNSUNG HEROES OF CIRCULARITY

Waste collectors are essential in the fight against plastic pollution, yet their contributions are often overlooked. We explore how the PET industry can deploy a more inclusive approach to sustainability.

THINK DIFFERENT

THE REGENERATIVE PATH OF PET

Meet the thought leaders embracing complexity and taking the industry away from reductionism towards regeneration. How can PET create regenerative opportunities for our planet? What are initiatives that can take us there?

FOCUS ON REGULATION

FUTURE FIT GUIDELINES

Latest updates in the global regulatory framework. The world has signed up to end plastic waste, but how do we realistically achieve this? How can we learn from stories of success and failure?

RE-DESIGNING DESIGN

DESIGNING WASTE OUT OF THE PICTURE

What if every single act of design and construction made the world a better place? adaPETation® celebrates the smart designers re-drawing the way the PET polymers and food packaging industry works.

Regeneration is not a goal or an arriving stage. Instead it is the mindset required to adapt to the planetary needs of this century.

– Marta Matos Gil — Chief Sustainability Officer at Evertis & Selenis

"IN NATURE THERE IS
NO SUCH THING AS WASTE.
ONLY RESOURCES IN THE WRONG PLACE"

FEATURED STORIES

Pioneering sustainability: celebrating women driving change in the world of PET plastic

In celebration of International Women’s Day, we honor ten extraordinary women who are transforming the PET plastic industry. These leaders are pioneering innovations, engaging communities, and driving systemic change to close the plastic loop. Their inspiring work reminds us of the critical role women play in fostering sustainability and environmental stewardship.

Beyond borders: the three pillars needed for effective global plastic regulation

PETCORE Europe Chairman Antonello Ciotti outlines the three essential pillars for effective global plastic regulation: standardized design guidelines, efficient collection schemes, and industry transformation through smart policy frameworks.

Precious plastics: grassroots solutions and the power of community

Through his work with Marble Plastics and Precious Plastic, Joseph Klatt reveals how open-source innovation and community power are transforming plastic recycling worldwide, empowering local entrepreneurs to turn environmental challenges into opportunities for positive change.

Redesigning waste: How design transforms our view of plastic

By turning everyday items into beautiful, lasting products, Joseph Klatt and Marble Plastics are challenging our perceptions of what waste looks like.

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